HomemarketingHow To Do Keyword Research

How to rank higher in Google? Keywords!

keywordsIf you have just created your own website, whether it is an online store or a blog, then you would want to optimize this website so that your target audience can find you.

Search engines, such as Google, LOVE keywords! Google will rank your website according to the keywords and phrases that you have used to write your content. So learning the basics of keyword research is a crucial aspect that needs to be mastered for the success of your online business.

In this article, I will share some tips on how to do keyword research for SEO of your website.

Alphabet Soup

One of the best ways to find a good list of relevant keywords or phrases to use for your website content is a method called Alphabet Soup. This method is performed on Google’s or Bing’s keyword research tools.

In the below example, I have used Google to perform the alphabet soup method. I just typed my main keyword into the Search Bar (eg. Wedding) and Google tries to guess what my next word or phrase might be.

weddingWhen I press spacebar and then add the letter ‘a’, Google gives me a list of suggested phrases as seen below.

wedding keyword

But when I put the letter ‘b’ instead of ‘a’, another list of suggested keywords or phrases shows up.

wedding bYou can use this method to go through the whole alphabet and get a good idea of what keywords you can use for your website content. This is a great method to find some long-tail keywords that may be more effective in ranking your articles higher in Google.

But, it does give limited information on those keywords, so you will need to use other methods to analyse these keywords, which I will cover further in this article.

Übersuggest

ubersuggestEven though Google and Bing is a good place to start looking for relevant keywords and phrases for your niche topic, another great place to use is Ubersuggest.org. This place will give you a heap of suggested keywords and phrases for your basic research. But, like Google and Bing, there is limited information about the keywords.

It is highly recommended that you use more powerful tools to analyse the keywords and phrases that you have selected otherwise you will have no idea of how competitive these keywords really are. If they are too competitive, then your articles may be difficult to rank within the search engines for those particular keywords making others hard to find you online.

Every word and phrases that we use for our website content are digested by the search engines. Your website may even rank for keywords that you did not target but are relevant to your site.

Jaaxy Keyword Tool

jaaxy imageThis keyword tool is my favorite online resource for analyzing the keywords that I have selected from the other places like Google, Bing, and Ubersuggest. It is very easy and convenient to use.

Once I have selected my keywords and phrases, I just copy and paste them into Jaaxy’s keyword research tool to analyse the keywords, so that I can make an informed decision whether to target these keywords when I am ready to write my content.

Jaaxy have helped me tremendously as it has many powerful features that I found very useful in my keyword research. It is definitely worth using! Read my review of Jaaxy Keyword Tool HERE.

Google Alerts

googlealertsGoogle alert is a great tool to help you keep updated with your niche topic to give you some ideas of what to write for your website content.

Personally, I have found this very helpful as I receive frequent email notifications of various interesting articles from all over the world about my niche. You can benefit from setting up your Google Alert too.

But, please do not copy any articles that you have found online. Google does not like people copying other people’s work and will penalize your website. For some great tips on article writing, you can read my article about Top SEO Blog Tips HERE.

Conclusion

Keyword research is very important when it comes to writing content and optimizing your website to target your audience. Google, Bing, and Ubersuggest are great places to start finding some relevant keywords. These keywords can then be analysed by more powerful keyword tools such as Jaaxy.

Optimizing your website requires you to frequently create content on your website to keep it fresh and updated. So setting up Google Alerts for your niche will allow you to receive the latest articles and trends. It will help with brainstorming new articles to write about.

Thanks for reading. If you have some other great ideas about keyword research that was not mentioned in this article, would love to hear about it. Please leave comments below.


Comments

How To Do Keyword Research — 6 Comments

  1. I often have trouble finding good keywords to go with my blog posts. I like your Alphabet Soup method here and this Uber-suggest. I had never even heard of that. Thanks for these tips. I’ll be trying them ASAP

    • Looks like this article has given you some helpful tips. It is quite easy to find keywords for any niche once you know how to do it.

  2. Interesting article. I’ve been blogging for a while now and I agree that keyword research is everything. I hadn’t heard of ubersuggest.org before, but it looks pretty neat. I’ll definitely start using that as well as jaaxy.

  3. Hi Teresa,

    I also found that the ‘Searches Related To…’ column at the bottom of the search result offers plenty of keywords ideas, especially pertaining to long tail keywords. Google is really a smart machine; they keep showing you what people are searching online. We just need to look more carefully :)

    • Thanks Cathy for bringing that to my attention. I didn’t notice that “searches related to” column until you mentioned it. Yes, just did a search on a particular keyword and have found some useful keywords in that column already :)

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