Early this year, I came across a story about this disgraced 23 year old wellness blogger, Belle Gibson, who deceived her trusted followers that she was a survivor of blood, spleen, brain, uterus and liver cancers.
She built her career promoting alternative medicine to cure cancer, and even released her cookbook and an award winning app, The Whole Pantry.
She literally made so much money from her blogging business and promised to donate some of the money to selected charities, which she never did. When the truth came out that it was all a lie and that she never did have cancer, everything began to fall apart.
Her interview with 60 minutes Australia shows that she is still lying to the audience. What surprised me is that she wasn’t even sure of her real age, claiming that she is a 26 year old. More about her interview HERE!
So imagine if you had built your own successful business based on lies and eventually the truth comes out to your audience that you have been lying all along. You business will definitely not survive for very long.
So it comes down to the point I am trying to make in this article. Honesty is really important in business! If you are going to build a successful online business and have a large following of people who will trust your brand, products/services, and retain your loyal customers, you need to be honest!
If you tell your audience that you will do something, such as donate a certain percentage of sales to charity, then they will take your word for it and expect you to follow through with it.
Once trust is broken, it will take a loooog time to repair it. A business that took years to build can be destroyed completely as negative word of mouth from customers can spread like wild flower!
So, for the benefit of your online business, be sure to practice honesty!